Boosting subscribes with branding.
project
Brand colors, patterns, typography, social media, email layout
client
Buildertrend
Buildertrend webinars
This updated webinar series has a fresh, modern look that helps the content stand out in the digital space. I focused on the brand’s secondary brand colors so the social graphics and paid ads would stand out from other tech companies that use blues and teals. Dynamic patterns and soft gradients add a simple but professional touch. The use of purple is common for education and academics and shows our content as high-quality thought leadership with its own unique style within our larger brand.











