Refreshing update to prestigious national conference.

The Summit is a major annual event where top builders and suppliers from around the country meet. The location changes each year, allowing customization for each new city. The focus is on good conversations and building new relationships with other builders and the supplier partners. As part of the project, I designed everything—from custom welcome kits to ensuring the networking spaces aligned with the updated brand and showcased our partners.

This conference was my opportunity to premiere CBUSA’s new brand identity. The fresh colors, patterns, and styles throughout the event gave the space a luxurious feel and speaks to the status of the elite builders. I updated everything from signage and presentation decks to takeaway materials, social media, and emails. After the event, I followed up with stakeholders for feedback and used their suggestions to improve the brand system, making sure it connected with our audience.