Branding built for bros.

I developed a set of custom embellished icons to match Franchise Sidekick’s core set. These are used to accentuate talking points in case studies, for blog posts, and to add flair to process diagrams. The embellished icons feature a halftone background pattern that ties into the website’s design elements. The illustrations are more detailed versions of the embellished icons, so that the team has a variety of style choices for blog and social use. These can be layered and combined in layouts to create scenes, or they can stand on their own.

The goal was to create a set of illustrations that make the viewer trust Franchise Sidekick because of their  industry knowledge while remaining lighthearted and approachable.