Making the best of IBS

The International Builders’ Show is the world’s largest annual construction trade event, and a key opportunity for Buildertrend to recruit clients and educate industry professionals. As the lead designer for the conference for four years, my biggest challenge was creating a look that translates seamlessly from digital to environmental graphics.

Buildertrend has the largest booth footprint at the show, serving as an event stage, training classroom, networking hub, charging station, swag shop, and more. My role is not only to apply the brand across every touchpoint but also to create a space that is functional, engaging, and visually compelling for attendees.