Create an engaging booth for the largest builder conference in the US. This year Buildertrend premiered the new branding, and this conference booth premiered the new look and feel for the brand.


The biggest challenge was creating something that would translate to a larger than life scale. When creating environmental designs, you not only have to make it look good as a whole layout but consider that a viewer will realistically be able to percieve when they are standing in front of your work. The illustrations and patterns were made specifically for the event and incorporated into the design of the physical booth as well as featured on social media, email campaigns and website ads.