Its not just cupcakes anymore.

Cupcake Kati’s new logo and brand guide for the local pastry business includes two versions for stickers and stamps, suitable for social media and printed packaging. The color palette is based on her favorite honey shade—bright but smooth like butter. From the beginning, we wanted the brand to feel friendly and welcoming, so customers would feel at home whether they were ordering a birthday cake or just a treat. As she started offering more pastries, we needed a broader look, so I used illustrations of baking tools instead of just cupcakes.

I also created cake care cards with tips for storing and serving her baked goods, as well as social graphics.