Keeping animals safe.

These signs were displayed at all of the onsite restaurants, exhibit buildings, and the main entrance. “Healthy You, Healthy Zoo” is a short message that people of all ages can easily repeat and remember. The custom icons improve legibility and serve as a quick reminder of the precautions each visitor can take. Hand-painted paw prints led the way around over 5 miles of outdoor walking area, encouraging patrons to remain 6 feet apart.

To help keep both animals and keepers healthy, the Omaha Zoo needed a public education campaign emphasizing personal responsibility during the beginning of the COVID-19 pandemic. The goal was to design a versatile, easily understood message that worked across digital and print formats, yet simple enough for our in-house team of 2 to complete on a tight deadline. I developed and implemented a plan to design, print, and install over 200 signs across zoo grounds. After implementation, I kept an updated record of the status of outdoor signage so the team could make updates and fix broken pieces.