Keeping it in the family.

Goodrich Small Batch is a locally made self-care and home goods small business in Omaha seeking a brand that evokes a feeling of peace. These limited-ingredient products needed branding that represented the brand’s mission. The type and colors are warm and inviting, just like the product.

Creating a brand for family can be complicated, but I love making things for small businesses, so this was a no-brainer. Goodrich is actually my mom’s maiden name, and her oldest sister (my aunt) introduced me to graphic design. Being able to work on this brand after she passed is a kind of full-circle moment and makes this project feel especially close.