Create a brand for local Small Engine Repair company. The goal was to design a logo that would be instantly recognizable for people who don’t know a lot about small engines but do know that they need one fixed. The final design needed to be flexible so that it could be applied to digital and print as well as materials like shirts and trailers.
The logo needed to feel like an old family-owned business while still looking current. The colors are bold so that they are visible from the street, but also look good close up. Because I don’t know much about small engines I needed to figure out what tool images and icons were used by the repair team so that they would be accurate.