Refresh the brand and reset the mind.

This brand update included a logo refresh to match the Buildertnred logo, keeping in mind that these two companies will co-brand events. The colors incorporate some of the parent brand’s scales to create a sense of cohesion between the two companies. CBUSA’s customers are consistently ranked the top builders in the country, and the patterns reflect the high-end materials that they use in projects.  This brand update included new colorways, logos, and a list of digital and printed materials, and also informed the updates to The Summit conference.