PURPOSE

Helping customers advertise their company is at the forefront of construction tech. With the Buildertrend Badge toolkit, they can post on their website, social media, and email platforms. This project was not just a redesign of the logo itself but an entire toolkit to help customers understand how to use the logo and advertise to their clients and subcontractors.

CHALLENGE

After the rebrand, we needed to design a new logo that fits within the updated brand. The logo lives on customer websites, so once we hand over the assets we are also handing over control of the design. The toolkit contains guides for the logo, PDFs with more information, social media graphics, and content for them to post. A landing page was developed to further educate customers and track who downloaded the assets so that we can track engagement.