Zoo events are always fun and engaging, so the branding needs to bring an energy to match. Requests come from many departments and range from conservation talks to pizza meetups. The events are posted across social media platforms, the Zoo website and sent via email. There are also printed and digital pieces dispalyed on grounds. 


Each event has a different purpose so the branding needs to encompass that feeling while still fitting into the Omaha Zoo brand. An important thing to keep in mind while designing is that these events will happen year after year so the design needs to catch someone’s eye as they scroll through Instagram, and hold up to the test of time.