Logo and brand for a personal trainer/doula. The brand identity is mainly used on social media but needs to translate to print for shirts and cards.


The client needed something feminine without being too girly. Her vision was for a logo that would appeal to an active audience looking for someone who could work with them through the entire cycle of pregnancy. As a trainer, the logo needs to signify an active lifestyle and be instantly recognizable as such, but also include the calming vibe of a doula.