PURPOSE

I wanted to make a personal gift for my younger brother. He just started brewing his own beer at home and I thought that it would be the perfect gift to give him custom labels.

CHALLENGE

My brother is kind of a bro so I had to put myself in the mindset while designing the logo. I wanted the brand to reflect his personality and also encompass the local aspect of living in Omaha which is where the “O” in the hopp comes from.