PURPOSE

This event began as a yearly conference for top builders in the country. The branding and logo changed every year with the theme of the location but this year we decided to create an overall theme for the conference itself.

CHALLENGE

Our customers have been attending this conference for years so we needed to build confidence with the new event branding and location this year. Securing sponsors for the breakout rooms and happy hours was the first step which means building a pitch deck before the rest of the brand was ready. This event featured multiple talks with signage and presentations for each breakout speaker.

The sponsor room featured external signage and internal branding for the event as well as each company. Not only did the event itself feature the new designs, before the event key contributors and influencial builders were gifted a cocktail box with a letter.