PURPOSE

Program booklet with schedule information as well as images of cat species that are part of the conservation and conversation. The booklet was not only a guide to the week but also included a map of the Zoo for participants to use during their free periods. The last page included a scavenger hunt with coloring pages.

CHALLENGE

The annual event has a packed schedule with events, tours, speakers, and activities. The FEILD crew is a serious bunch who are serious about cat conservation, husbandry, and general care. The verbiage was very technical which was a hurdle for the layout. To fit the rugged big cat look I chose a toothy paper for the booklets to be printed on.