Healthy you, Healthy zoo

To help keep both animals and keepers healthy, the Omaha Zoo needed a public education campaign emphasizing personal responsibility. The goal was to design a versatile, easily understood message that worked across digital and print formats while being simple enough for our in-house team of two to complete on a tight deadline. These signs, were displayed at the onsite restaurants, the main entrance, and indoor spaces.

The biggest challenge was crafting a memorable phrase that effectively conveyed individual responsibility in a way that children of all ages could understand.