Buildertrend illustrations

To bring Buildertrend’s personality to life, I created a series of branded illustrations that make the company feel both friendly and knowledgeable. These visuals aren’t just decorative—they help explain complex ideas in a way that’s easy to understand and engaging. I was able to turn technical concepts into something more approachable, making the brand feel more human and relatable.

As Buildertrend has evolved, finding the right balance between professionalism, expertise, and a touch of fun was the biggest challenge. The expanded color palette gave me more freedom to add depth, quirky details, and a bit of personality to each illustration. The result? A set of visuals that don’t just communicate—they connect, making the brand feel more inviting and memorable.