PURPOSE
This refresh of a national brand that caters to large scale builders needed to convey the new core values and focus for the company.
CHALLENGE
With a specific pool of customers the colors, patterns and photography needed to zero in on their trade. My goal was to create an evolved visual identity that built from the core of the brand while breathing new life into it.
The process was about more than just aesthetic updates; it was about reinterpreting the brand’s story and purpose in a way that resonates with both its legacy and the future it seeks to build.
